Social Media Planner

Where can you find fresh ideas for new social media posts, and where can you find the time to do it all? It’s now very difficult to keep up with large SMM teams in terms of achieving broad reach for your topic. One of the key factors is consistent posting, and we’ll help you plan your posts for every day.

If you have just one personal page, managing it is fairly simple. But what if you have many pages, or you’re doing cross-posting? Then you’ll need help. You’re developing several platforms simultaneously, each requiring its own format. Without automation, you’ll start missing important news angles, posting repetitive content, and losing reach.

If you’re just starting out in SMM or testing a new project, there’s no point in spending a large budget on paid software. Take advantage of our free planner. Let’s discuss how to set up your posting process using the free content planner. First of all, you need to define your categories. Don’t write about everything under the sun—choose 3–5 key topics that will interest your potential customers. Enter keywords related to your niche. The generator will provide hundreds of basic ideas, which you can then filter. Distribute your posts by day of the week. For example, on Mondays you publish expert analysis, on Wednesdays—customer reviews, and on Fridays—light, entertaining interactive content. This kind of social media posting schedule will be easy for your audience to follow. For each day, write brief outlines, select appropriate hashtags, and sketch out the visual design. A professional social media posting plan always includes a brief for the designer or photographer so that the visuals perfectly match the text.

Changed your plans? Postponed an important release by a week? No problem. You simply move the post card to a different date, and the calendar’s built-in content generator automatically recalculates the timing and adjusts the chain of related posts. You can share access with your copywriter, designer, or client. Each of them will see the current status of task completion: “in progress,” “pending approval,” “approved,” or “scheduled.”

Facebook’s audience is more mature, inclined to read long-form content and discuss serious topics. A well-crafted content plan for Facebook focuses on detailed longreads, analytical market reviews, corporate news, and links to useful articles on your website. When creating a content plan for LinkedIn, focus on your company’s case studies, personal insights on leadership, career advice, and expert opinions on the development of your industry. The tone of the narrative should be strictly professional, yet lively and inspiring.

If you’re not working alone but leading a team or coordinating a digital agency, the demands on your software increase significantly. You need more than just a calendar—you need a powerful SMM planner capable of uniting all employees within a single information hub.